Tuesday, May 10, 2011

SLAP A DISCREET LOGO ON THAT SOUP AND SNAP




Salud, Kids!

Foods, foods, foods...I love foods of all sorts, but I can't get always get what I want when I want it. Wait, that sounds somewhat like a Rolling Stones song-but that's another blog.

Food is fun to make, devour and most importantly; photograph. This makes me want to roll my eyes, but I flipped through a media report yesterday outlining inane factoids as to why we crazy types seem to be photographing our food with such frequency.

Basically, the report was appealing to marketing folks to GET ON THAT. In other words, if we idiots are going to be snapping shots of our chow and posting them all over our social network connections, why not emblazon food with a logo. Get it? We click our iPhone camera all around our luscious cupcake and there you see it, the logo for Land-o-Lakes butter (or something), imprinted into the cupcake paper. Start looking for it when your friends post photos...their dinner plate will be subliminally marketing to YOU.

You heard it here, but on to something more interesting (to me).

Here's the deal. I live in Florida, but I sometimes crave delicious and nutritious, (keep your squint-eye to yourself), Tex-Mex. Finding flavorful T-M seems impossible in these parts, so I must settle for a place called, Chipolte semi-fast food and other restaurants claiming to have some relation to Mexican cuisine. They do not. A real dilemma.

Trust me when I tell you there is nothing better than gigantic Chimichangas, chicken tacos, fajitas or enchiladas. Toss in some fresh salsa and homemade tortilla chips and I'm floating on a praline-filled Pinata.

Now, if I want Cuban sandwiches, they are a dime-a-dozen in this neck-of-the-palms and I adore them. Imagine the bread, meat, cheese and pickles. Awesome combination.

As sandwiches go-you can't beat a Cuban, but I long for the fresh aroma of cilantro, lime, chili powder, cayenne pepper and cumin-just to name a few. Of course, cilantro is one of those things you either love or loathe. Place me squarely in the former because I can not get enough of it. Can you imagine fresh Guacamole without it? If you can, I don't want to know anything else about your palate, thankyouverymuch!

My yearning for spices and salsa cause me to conjure up a place in Dallas called, The Mansion on Turtle Creek. Not for Tex-Mex, but the former chef, Dean Faring, made THE most out-of-this-world, Tortilla Soup. They still make it, the last I knew. I miss that soup, heck I just miss dining at The Mansion, but I digress.

This past weekend found me starved for a spoonful of Tortilla Soup, and being short of time, I lugged out the slow cooker, threw ingredients inside and a few hours later...my version of Chef Dean's soup. For absolute perfection you must strain or puree the soup, in case you wanted to know.

So, to answer the question as to why we photograph our food...because we love it!! I would say I find this entire logo-in-food-photos ridiculously dumb, but I've been too busy attempting to discover a way to put my Indiscreetly Us logo, ever so discreetly, on my own creations. I'll have to get back to ya, but I think I've got it!

Stay with me, kids...British Brian will pop in again, very soon.

See ya 'round the beaches.

Check out my ebook, The Bainbridges of the Palm Beaches, at Barnes and Noble, eBooks.

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